पत्रकारिता आणि साहित्य याची चर्चा करणे, पत्रकारांच्या दृष्टीने मनोहारी असले तरी आता वेगळा विचार केला पाहिजे, असे मला वाटते. हे मान्य केले पाहिजे की साहित्याचा प्रवाह, वाचनसंस्कृतीला चालना देण्याचे काम आपल्या हातातील माध्यम किंवा वर्तमानपत्राच्या मार्फत पत्रकार नेहमीच करत आले आहेत आणि पुढेही करत राहतील. मात्र हा सर्व प्रवास दूधाची तहान ताकावर भागविण्यासारखाच राहिला आहे.

एक महत्वाची गोष्ट म्हणजे ज्या प्रकारची सक्षम व्यासपीठे साहित्य क्षेत्रात उभी राहायला हवी होती, तशी ती उभी राहिली नाहीत. त्यामुळे वर्तमानपत्रे किंवा त्यांच्या रविवार पुरवण्या यांनीच त्यांना व्यासपीठ देण्याचे प्रयत्न केले. वर्तमानपत्राच्या धबडग्यात काय होते आणि काय काय होऊ शकते, हे वेगळे सांगण्याची गरज राहिलेली नाही. एका विशिष्ट विषयाला पूर्ण न्याय मिळाला, अशी अपेक्षा वर्तमानपत्रांकडून केली जाऊ शकत नाही. त्याचे कारण असे आहे की, पत्रकार किंवा तो काम करीत असलेले ते माध्यम याचे प्राधान्यक्रम नेहमीच वेगळे राहिले आहेत. एवढेच नव्हे तर ते नेहमीच बदलते राहिले आहेत. त्यामुळेच वर्तमानपत्रांकडून साहित्य क्षेत्राला मिळणारा प्रतिसाद हा नेहमीच अपेक्षाभंग करणारा राहिला आहे. या पार्श्वभूमीवर साहित्याने आपली इतर व्यासपीठे सुदृढ करण्याची गरज आहे.

मूळात हे लक्षात घेतले पाहिजे की पत्रकारिता आणि साहित्य यात मोठे अंतर आहे. माध्यमे ही आजच्या व्यवहारी जगाचा आरसा आहेत तर साहित्य हे जनमाणसाच्या आतील मनाचा आरसा आहे. माध्यमे ही वर्तमानाविषयी विशिष्ट किंवा तोकड्या वेळेत झालेल्या आकलनावर बोलण्याचा प्रयत्न करतात तर साहित्य ही दीर्घकालीन आणि अनुभवाच्या पातळीवर रुजेलेल्या आकलनावर होणारी निर्मिती आहे. माध्यमे जे सादर करतात, तो सामुहिक कृतीचा आविष्कार असतो आणि त्याला ते माध्यम, त्याला मिळणारा वेळ किंवा जागा, त्या माध्यमांची धोरणे अशा अनेक मर्यादा असतात. अशा मर्यादांत साहित्य निर्माणच होऊ शकत नाही. माध्यमांच्या रूपाने होणारी निर्मिती ही बहुतेक वेळा अल्पकाळ टिकणारी असते तर साहित्य निर्मिती मात्र दीर्घकाळ टिकते. अर्थात, साहित्य निर्मितीची ठिणगी पेटविण्याचे काम माध्यमे करू शकतात, पण माध्यमाच्या धबडग्यात ती निर्मिती होणे अवघड असते. कारण हा धबडगा केवळ घटनांच्या आक्रमणाचा नसतो, तो पत्रकाराच्या सेवेच्या चौकटीचाही असतो. एकप्रकारे ते सोपेविलेले काम असते, स्वीकारलेले नसते. साहित्याचा स्वीकार मात्र निर्मात्याने स्वत:हून करायचा असतो. एक महत्वाचा भेद म्हणजे माध्यमांत जगरहाटी महत्वाची ठरते आणि साहित्यात नवनवे आविष्कार महत्वाचे ठरतात. माध्यमे दररोजच्या घडामोडींच्या दृष्टीने प्रवाही आहेत, असे म्हणताच येईल. पण ती नव्या जगाचा स्वीकार करताना ती तेवढी प्रवाही असतातच, असे नाही. साहित्य आणि पत्रकारितेतील अंतर हे आणि यासारखे अनेक भेद वाढवतात, ही बाब लक्षात घेऊनच या विषयाचा विचार करावा लागेल.

आपल्याकडे अनेक साहित्यिक सुरवातीच्या काळात पत्रकार होते, त्यांना लेखनाची आवड कदाचित पत्रकारितेने लावली असेल, पण त्यांना आपले लेखन कसदार करताना पत्रकारितेपासून दूर जावे लागले, हा मुद्दाही लक्षात घेतला पाहिजे. त्याचे कारण पत्रकारीतेमुळे मानसिकतेत जे बदल होतात, ते बदल होय. उदा. पत्रकाराला प्रत्येक माहितीविषयी संशय घेण्याची सवय लागते आणि ती त्या व्यवसायाची एक प्रकारे गरजही आहे. पण त्यामुळे तो सामान्य आयुष्य जगूच शकत नाही, तो जीवनातील प्रत्येक गोष्टीविषयी साशंक होतो. जीवनाविषयी एक तर्कटपणा त्याच्या आयुष्यात काम करू लागतो. पण साहित्यिकाला असा विचार करून चालत नाही. त्याला आपले अनुभवविश्व तर समृद्ध करायचे असतेच, पण नव्या गोष्टींचा स्वीकार अधिक संवेदनशीलतेने करावयाचा असतो. पत्रकारही नव्या गोष्टींकडे पहात असतोच, पण त्याच्या व्यवसायामुळे नव्या गोष्टी त्याला इतक्या वेगाने धडकत असतात की त्या त्याच्या आयुष्यामध्ये केवळ बातमी किंवा लेख लिहिण्यापुरत्याच रहातात. अनेकदा तर असेही घडते की त्याच्या आयुष्यात ज्या बदलांची गरज असते, ते बदल तो बातमी किंवा लेखांमध्ये हिरीरीने लिहित असतो, पण जेव्हा त्या बदलांचा स्वीकार करण्याची वेळ येते, तेव्हा त्याचे लक्ष दुसऱ्या विषयाकडे वळलेले असते. दोष त्याचा नाही, पण त्याला व्यवसाय अधिक विचार करण्याची मुभाच देत नाही, असे मला वाटते. साहित्याच्या दृष्टीने पत्रकार नेहमीच काठावर बसलेला असतो, असेही म्हणता येईल.

आणखी एक गोष्ट म्हणजे कसदार साहित्याची आणि तेवढ्याच कसदार पत्रकारितेची निर्मिती होण्यासाठी जी परिस्थिती समाजात आजूबाजूला लागते, तिचा आपल्या समाजात असलेला अभाव. समाजातील दारिद्रयामुळे या दोन्ही क्षेत्रात असे काही ताण निर्माण झाले आहेत की दोन्हींचे मूळ स्वरूप आणि त्याचा आस्वाद याला आपोआपच मर्यादा आल्या आहेत. वर्तमानपत्रांचे कधीही न संपलेले आर्थिक प्रश्न हे त्याचे एक उदाहरण. आपल्या भाषेतील कथा, कविता संग्रह आणि कादंबरीच्या पहिल्या आवृती संपण्यासाठी लागलेली वर्षे, हे त्याचे दुसरे उदाहरण. आर्थिक आणि त्या अनुषंगाने आलेल्या सांस्कृतिक दारिद्र्याने या मर्यादा आणखी ठळक केल्या आहेत. गेली काही वर्षे वर्तमानपत्रे आशयाला देत असलेले महत्व किंवा मूल्य पाहिले तरी याचा खुलासा होतो. चांगल्या आशयाला चांगले मोल देण्याची क्षमता आजही वर्तमानपत्रांत आलेली नाही, यातच सर्व आले. आशयाची जेवढी चांगली आणि निरपेक्ष छाननी व्हायला हवी, तेवढी वर्तमानपत्रांत केली जात नाही. चांगले आणि पुरेसे मनुष्यबळ नसणे, हे पुन्हा दारिद्र्याचेच लक्षण होय. अशा अडचणींचा मोठा पाढा वाचावा लागेल, पण तो काही आपला उद्देश्य नाही.

अर्थात, या सर्व गोष्टींवर मात करून अनेक पत्रकारांनी साहित्य निर्मिती केली आहे आणि अनेक जण करतही आहेत. पण तो त्यांच्या वैयक्तिक क्षमतेतून झालेला आविष्कार आहे. त्यांनी या दोन्ही क्षेत्राच्या सीमारेषा ओळखल्या आणि त्यानुसार स्वत:त बदल केले. परिस्थितीवर कष्टाने मात केली. मानसिक गुलामी झुगारून दिली. मनाला तसे घडविले आणि त्यातून त्या त्या भूमिकेला ते न्याय देऊ शकले. पण ज्या अर्थाने पत्रकार आणि मराठी साहित्य अशी चर्चा आपण करत आहोत, त्या अनुषंगानेच ही मांडणी येथे केली आहे, एवढेच.

माणसाला व्यक्त व्हावे वाटणे, ही तर गरज आहे आणि त्या अर्थाने साहित्याला अनन्यसाधारण महत्व आहे. पण त्याचा जीवनानंद घेणारा वर्ग आजही मर्यादित आहे. त्यामुळे समाजाच्या समृद्धीमध्ये मोठी कमतरता निर्माण झाली आहे, हे मान्य केले पाहिजे. निर्मिती आणि त्याचा आस्वाद अस्सल असावा, अशी अपेक्षा योग्य असली तरी त्यात आम्ही अशा वेगवेगळ्या कारणांनी कमी पडत आहोत. ही कमतरता काढून टाकण्याची पहिली पायरी म्हणजे तिची जाणीव होणे आणि दुसरी पायरी ती काढून टाकण्याचा प्रयत्न करणे. पत्रकारांनी आजचे बदलते जग खऱ्या अर्थाने समजून घेण्याचा आणि तेवढेच महत्वाचे म्हणजे त्यात आपले अस्सल अस्तित्व शोधण्यास सुरवात केली तर हा बदल शक्य आहे, असे मला वाटते.

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Technology changes every day. There is something innovative happening in the digital world. There is a change in every minute aspect of the digital platform. Be it social networking sites, different websites, SEO process, changes on the internet and much more.

As there are changes taking places in the SEO, the new technique voice search is developing a category of its own in the SEO world. But first of all, you have to understand how this technology works and how every voice search assistant performs differently, just like different search engines perform.

The proper voice search technology optimization is very important. There are many ways to optimize voice search technologies. Following are some ways to optimize voice search technologies:

As voice technology stands today, in spite of data limitations, there are 4 valuable things you can do to exploit on this emerging SEO category.

Optimize Your Local Search Presence:

Many voice demands are about asking for the greatest place or business to visit or use, but users normally don’t know exactly where they want to go when searching. This creates a chance for marketers. Local search is largely about vicinity, so make sure that your business is upgraded by Google and other search engines to help users find directions or search your business hours. For more local search help, local SEO specialists from Search Engine Watch have provided a lead to boost your local search listings with best practices.

Use Improved Language in Content:

When people search on a desktop or mobile device, the audience usually types a search query like ‘’someone’s age’’, but if they were saying a voice search request, then they would probably use a more natural way of wording it like, “What is his age?’’ People talk to their voice assistant technology as if it’s a human. They use normal language that they would use as if they were asking a friend or a family member that similar question. Though a voice assistant is made out of metal and has a manmade encyclopedia for a brain, it will try to respond like a human.

Add Schema Markup:

Schema markup has been established to make the voice search experience well because you help search engines better understand what is on a page and spread that information to users. You can utilize diverse schema markup contingent on your website and its CRM editing abilities, along with which search engine you are optimizing. To benefit direct you on which schema you can utilize, Structured Data Markup Helper can help lead you to success.

Make Your Website Mobile-Friendly:

Most of the people use their mobile device for voice search requests. This makes it essential for your website to be mobile-friendly in order to increase voice search traffic. To get started, the Google mobile-friendly test or Google Search Console can help you get a feeling of whether your site requires improvement in this part.

In its existing state, voice search can give helpful assistance for easy questions and tasks, but as it changes, it will become more sophisticated and efficient in delivering advanced and complex tasks. Voice search technology will collect massive amounts of information, permitting it to know that you want before you even ask for it.

Affiliated marketing is one of the oldest types of internet marketing. In affiliated marketing someone buys any commodity through online site there is the affiliate in between merchant and consumer. That middleman or website is known as affiliate marketing. Affiliate marketing helps your business earn commission on the basis of a recommendation of how much customers will be ready to buy. Affiliate is also done as performance. It is given to the business for affiliating its own marketing efforts.

In this marketing, three main characters are involved–

1. Manufacturer or merchant
2. Network/publisher (Affiliates)
3. Customers

All types of business depend on these three key characters. Mostly in online business, everyone approaches to affiliate marketing. In case of online business, there is a merchant site; affiliate site and online shopper that are the key factors.

Some affiliate marketing tricks for your online business –

• Select Right Affiliate Network –

You need to choose niche market or some particular brands for affiliate marketing. You should know which network benefits your business. You have to select the network for specific products sites like Amazon, Flipkart etc.

• Research the Demand for the Products –

If you select a product which has insufficient demand, then you have to suffer a loss in case of commission. Spend some time on searching the products which are really profitable for your business.

• Create a Valuable Content –

You need to create an attractive and valuable content which attracts customers mind. Sometimes content is a unique point, because consumers get attracted and tend to buy a product. Your content should be eye-catching which gives a willing power to customers to buy some product.

• Bonus and Offers for the Product that you sell –

In affiliate marketing, you can give discounts, bonus, offers etc on the products which you have chosen. It leads to large buyers that may visit your site, attracts them with some interesting offers and bonus and buy something. This is a marketing strategy which can we use it for online business also.

• Know the Legal Obligation –

Nowadays law has become quite a lot strict for online marketing also. You can’t post or can’t promote any unauthentic sites. You have to follow legal guidelines, rules, and regulations to conduct affiliated marketing. You must know your safety and aware of any violation.

• Use Social Media Marketing to get more –

Facebook, Twitter, YouTube, Pinterest and other social media is the best way for affiliate marketing as well as ‘viral marketing’. Video marketing through YouTube is useful for commentary, live demonstration etc., if necessary. Firstly, use as the organic promotion then use it as paid.

Affiliate marketing is a great way to promote your business. But you should have to know all the important factors of it. If you perfectly are aware and well informed about affiliate marketing, then you earn good commission.

For every business, web pages, blogs are incomplete without SEO. Search Engine Optimization is the very impactful factor for any website. If you want to reach a top ranking on the search engine, then you should definitely have to do SEO. While doing SEO, you should have to know about serious facts about SEO. There are two elements of SEO known as ‘White Hat SEO’ and ‘Black Hat SEO’. Let see what exactly that is –

• White Hat SEO –
• White Hat SEO is the way of optimization which follows all rules and regulations of the Google. It is ethical part of SEO. In White Hat, everything is right and on record.
• White Hat runs naturally and promotes the site in a proper way. There is nothing illegal associated with its process to create SEO.
• In White Hat, content is important. White Hat provides quality content which really wants to read by viewers. This is a real intention and actual way to the reach people.
• White Hat SEO is time and effort taking SEO, because it gives useful and quality content. It creates guest posts, blogs which is very informative. But positive thing is that it shows long-term results.
• It is just a kind of organic promotion with high quality content. White Hat SEO depends on the activity of searching made by humans, not machine searching.
• White Hat SEO is well structured. It requires the use WordPress or any strong Content Management System for your site.
• White Hat SEO uses strong keywords and phrases which accurately represents your page and use as Meta tags.
• White Hat SEO builds an inbound linking. This means other websites will link your useful links if they want.
• Black Hat SEO –
• Black Hat SEO is completely opposite to White Hat SEO. It goes against Google’s rules and regulations. It is an unethical part of SEO. Sometimes, it may be off the record.
• In Black Hat SEO, there is lack of quality content and lots of hidden content. Not useful or readable content in the Black Hat SEO.
• Black Hat SEO depends on the machine and artificial searching and not on the people doing the searching. It is called ‘Cheating System’.
• Black Hat SEO gives quick turnaround results. But it’s not the long-term effect. This SEO leads to short-term results which are not profitable.
• The content of Black Hat SEO is completely stuffing and spamming with lots of keywords and meta tags.
• It is a type of boosting or paying to other sites to link to your sites and get more clicks.
• Link Farming is mostly used in Black Hat SEO, it means linking with the sites which will be of no use.
• In Black Hat SEO, scraping and copying of other peoples content on your site is followed. It creates keywords like rich links using trackback spam.

After all, it depends on you which type of SEO you have to use. Sometimes, you want quick results and you don’t want any quality content, then you can use Black Hat SEO. However, this will have a negative impact on your business if you do it on frequent basis. Quality content is important as it generates more leads. If you want fruitful and long-term results for your sites then use a real way through White Hat SEO solution.

To write a good content is a choice. You can pick up a place in the time and work needed to create good content and build a flourishing brand. Now we are on the digital edge where realistically everybody searches on Google to get the solutions they need. There are many things that go into excellent online content. So, today great content has extreme prominence. If you don’t have a good content on your website then maybe you are overlooking its potential consumers. The internet is a huge market to find your preferences. And so it becomes important for all website owners to maintain their webpage explanatorily.

The way for content marketers is distinct. In order to increase SEO rankings, grow traffic and/or leads, you require having a good content on your website. Great content on your website will repay you off. For generating lots of precious content you must consider certain ingredients that make you distinctive from the mass. Following are the ingredients for good content:

• Recognize Your Audience and Create Customers:

You must have an absolute insight of who you are writing for and what their requirements, wants, and pain points are. This way, you can be assured that the content you are writing is customized for them. Likewise, be certain to know your aims and what you desire to accomplish by writing the content.

• Make Sure Your Content is Useful and Interesting Content:

It takes a lot of time, energy, and preparation to create an interesting and useful content. Depending on the kind of content you are writing and your customers, it’s helpful to use illustrations and stories and support any demands you make with research or stats to create integrity. See what type of tone you want to get across; do you want serious and professional content? Keep in mind; you must concentrate on retaining the content as interesting as possible.

• Your Content Must be Visually Appealing:

This aspect is very important with online writing. To raise the possibility people will read your content; you want to have several small paragraphs rather than a little long once. Similarly, be sure to comprise lots of pictures and headlines, depending on the length of the content. Think of using numbered and bulleted lists, when needed. At the end of the day, your content’s design should appeal audience in and be fresh and simple on the eye.

• Call-to-Action (CTA):

Calls-to-action is essential in helping you to accomplish the purposes you set out for when writing the content. If you are expecting for new leads, comprise a CTA at the end of your blog post. For example, recommending a free consultation or more information. Your reader is very liable to subscribe to your blog or website right after your convincing content. Take benefit of this great chance by entering a CTA at the end of your blog posts and articles.

• Make Sure Your Content Is Search-Friendly:

Social media can be an immensely influential tool to support your content go viral and get many impacts and reads. So confirm when you give people the facility to share content on the main social media sites. Also, you require making sure your content is search-friendly. You require authenticating that you are delivering valuable, excellent content that’s mobile-friendly and sharable. Additionally, have a great understanding of your long-tail keywords and how they can be assimilated into your general content marketing strategy.

• Analyze Your Effectiveness:

Use software like Google Analytics to trace your maximum and slightest flourishing content as far as metrics such as page views, standard time on page, and bounce rate go. With this information, you can enhance imminent content and be further informed when making content policy decisions. Also, see how many comments or social media shares a specific part of content got as this can be a good pointer of how effective or useful it was for the reader.

With these ingredients, your content can be found in search engines and get projections to take action. To boost your content marketing achievement and deliver your audience with good content they will love and that will work well for you.

So you have a content ready and you are all set to post it on your website or blog. But are you really sure about your content performance. Most of the writers are still not aware about the secrets that Google has stored when it comes to publishing. Talking of which analyzing content performance is one of them. It is important to plan your content strategy well in advance depending upon the data available. You must see to it that your content marketing is well measured and for this, Google Analytics can definitely play the best role. Remember, with a data driven approach like this, you not only can garner the best solution but also generate the meaningful content to target the audience.

If you have ever researched on content strategy tips, you might have noticed that most of the search engines will show the importance of starting with purpose or objective. Along with understanding the target audience, it is important that you stay consistent when it comes to brand tone, messaging and language.

Tips to review your Analytics Data:

• Know the content topics that usually your target audience search
• Understand the right time to connect the audience
• Know the right type of social platform where you can target the audience
• Know the device which your reader would prefer mostly to read your content

How to Analyze the Content Using Google Analytics

The best way to analyze the content performance is by observing the nature of your readers or say visitors who would be visiting your site. Wondering what is Google Analytics? Well, you are on the right page. It is the presentation to understand your site status. Remember, it is categorized in two sectors through which you can find what your visitor is doing online and secondly, how you can engage them with the brands available on the site. These sections are called site content and site search which is found in Google Analytics Platform.

Know more about Site Content:

• Pages: With this report, you will be able to understand which all pages are frequently visited on the site. It gives you the performance evaluation depending on the content on metrics like bounce rate, page views, unique page views and average time on page to name a few.
• Content Drilldown: It helps for sites that usually contain subfolders. With this, you can check different sections on the site and then analyze the performance in each. It is used mostly to review the blog content separately from the web copy or the cart section.
• Landing Pages: Under this section you get the information about the engaging users that are usually on first page of site. It also give you the data on number of goal that are completed and the conversation rate through which you can see if your landing page is useful for the readers
• Exit Pages: The outflow of the site is derived from the exit pages. It might have been viewed for more than one page on the site.

Moving on to other section which is Site Search, let us explore some benefits of the same:

With site search, you get the details of what user is usually searching on the site. The focus here is to search the term report that can tell you what content mostly user is looking for in your website. With the data that you get from this, you can create your future blog post or edit the one by adding up some additional information.

Remember, these Google analytics ways can certainly improve the content performance. So go ahead and use such data-driven approach of our wonderful digital marketing

Your website is a living, breathing entity on the internet. Every update you make on your website once it goes live online plays a part to interact with visitors, customers while being on top among the search engines like Google.  You have to frequently update the website so that it offers search engines a shelter for fresh content and sources of new information for their search requests.  It is important to update your website often so that with high quality content, search engines will immediately accept your added information.

You should update your website frequently. Checkout the reasons below why it is important:

• Fresh Content – Frequent Indexing:

When search engines look at your website more frequently, you have the opportunity to achieve higher ranking based on the content you provide. Search engines use the web crawlers (robots. bots or Googlebots), which are simply high-tech programs that scan the internet for websites. Every time you make an update to your website, the search engine takes notice and re-arranges your site’s ranking. Thus, if you want to increase the chances of your website getting a higher ranking, update the content frequently so that search engines will reconsider your position on its index.

• Google Loves Frequent Updates:

By far, the most frequently used search engine is Google. As the king of all search engines, Google has a tremendous influence on webmasters and how websites are constructed. When Google accepts or takes your content for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can. Of course, you should not make unnecessary changes, additions, postings every day. However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.

• More Content, More Keywords:

When you publish new content, you present more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with related keywords that can attract visitors to your site.

• Fresh Content Increases Your Authority Potential:

All webmasters strive to become the industry authority in Gooogle’s eyes. The main strategy to become an authority site is by abiding the SEO that says ‘Content is the King’. The more informative, valuable content you can publish that affects to your industry, the greater authority potential your website enjoys.

• Keep Your Audience Informed and Updated:

Keep your website updated with valuable content to keep current readers and visitors updated. Provide necessary information to new visitors to convert them into loyal customers.  By keeping your audience engaged, you develop long-term loyalty, which translates into returning that adds tremendous value to your website.

With these tips, you can easily make your company popular. These are easy and affordable tricks to grow your business and earn a good reputation in this competitive marketing era.

There are many categories of content writing. Through these types, it is easier to understand what kind of writer falls in each category. This way it is easier to segregate them as per the genre. First, your content is only awesome when your audience says it is. To achieve this you need an audience to see your content and then see value in it. Without either one of these, you will never be a good content writer.

The different types of content, however, if you feel that they lack the relevancy for attracting in your customers than it’s worth nothing why, and taking a fresh look at your business.

By understanding your business objectives, discovering your exact target audience, creating personas to match these, and publishing content you believe will retain and attract new customers.

Here are some essential types of content, which you will be needed. These types you will need at every step when you write content for any media form. These types are as follows:

• Technical Writing:

This type caters to verticals like consumer electronics, computer hardware, and software, aeronautics, robotics, engineering, chemistry, and biotechnology. The type of content involves user manuals, user documents, help files, technical modules, admin manuals and other types of technical reports and literature.

• SEO Content Writing:

Content writing is a part of the entire process of SEO marketing. India is the most blooming market for SEO outsourcing. Courtesy to hard hitting marketing or whatever, the companies manage to earn a good number of international projects. The content items include mostly blogs, articles, press releases, classified ads, and descriptions.

• Marketing and Communication Writing:

One of the most interesting and challenging sectors in the entire content writing group. You have vast opportunities to write about. The writing items include website content, blogs, articles, PPT, social media content, e-books, press releases, newsletter, email campaign content, internal and external communications, marketing collateral like brochures and flyers and audio and video content.

• Info Graphics:

A design led graphic that communicates with words and imagery. It becomes easy to access information on sometimes complex ideas that is the most relevant use of content now.

• Video:

Short videos showing a fresh insight to your business is a valuable content tool. By publishing interviews, guides or testimonials you can communicate an individual side of your business.

• Editorial and Publication Based Writing:

This sector provides content to the publishing of school, college, and higher education based books. With the coming up of technology, writers are required to do editing and writing work for the online version also.

Through these types, you will understand the scope and importance of content writing. Using these different types you can make perfect content writing and ultimately you will easily reach to your customers.

Content is extremely important for almost every form of media. But this content should be drafted in an effective manner. The content quality should be good and must not be compromised at any level. A good content is created for a specific purpose which must be defined. That is the main reason why content needs to be error and plagiarized free. Content is to inform and engage readers while encouraging interaction through conversation. Examples would be blog, articles, websites, e-books, and podcasts to name a few.

Give Knowledge, Gain Knowledge through Content
Content can attract and influence the right people. Consistent language, relevant topics, and the way you address your visitors are all components of successful content development. Your audience depends on the content that can be helpful for them at the same time is related to your business. The primary purpose of writing the content is to educate and inform readers, who see value in the information provided.

Make a good content that will help you connect with audience. Let’s look at what makes great content. Here are some Content Development tips:

• Create an Original Content:
Original content goes a long way with your audience. Copying other people’s content is a criminal offense.

• Always Focus on Creating Strong Headlines:
A good headline sparks interest of the readers. Create some catchy headline which will grab the attention of audience towards your site. It is the first thing people read which helps them decide whether they want to further scroll down to read your article or not.

• Make Your Content Actionable:
The best content gives the user a sense of how to apply the information. Content development doesn’t degrade users by telling them what to do, but rather respects them and provides them with an assurance that they know best how to use the material. Many times, just writing well about a topic will spark some ideas for readers.

• Be Able to Provide Answers:
When people use a search engine’s job like Google and Bing, what they ultimately want is an answer and it’s the search engine’s job; that is to deliver that answer. Inspire your writing by referring other’s article title and sub-title. Ultimately, it leaves the reader with a question or a sense of curiosity. It is then the author’s job to deliver answers and have supporting information.

With these simple steps, you can create a perfect content. It will help you to grab your audience attention to your company’s website and eventually audience will come to know about your company. This will eventually create company’s unique identity in the market. So what are you waiting for? Along with a good Website design, put up some valuable information that can help your company grow.

You have a good website, it is all designed nicely but still, you are not able to reach the target audience and you are wondering what must be the problem, if yes then you are lacking a good content strategy. Taking strategic marketing approach, you will realize that it focuses on creating and delivering valuable content that attracts the defined audience which eventually will result in profitable customer achievement.

Content is ALWAYS A KING!
Your primary focus needs to be on creating a content that will have a strategy with marketing approach. Remember, content is simply not restricted on tweeting at social media. It must deliver the information that is sensible and closer to what your target audience expects from you.

Your content should grab the attention of defined audience. Irrespective of the location, 6the content must focus on points like question, interest, wants, concerns, and needs. It should be informative on how the product or service can actually benefit the customer. The writer needs to have skills to deliver a content which can be engaging at the same time meaningful.

Know the Audience:
As said earlier, a site without an effective content is nothing. That is why; you need to write the content that is targeting the audience who are:

• Consistency: Consistency is the key to success and if you want to grab attention of loyal customers for your site then you must generate effective content that can have a strong impact on your business.
• Relevance: The content that your site offers must be relevant to the audience needs, interests and wants. It must be approaching, heart-warming, funny or any other way but must be communicative.
• Precious: Those people who regularly read the blogs or videos can certainly visit your site if it offers something informative and can be entertaining for them.

With a good content strategy, you need to earn credibility of the customers and help businesses achieve success at a faster pace.