Your website is a living, breathing entity on the internet. Every update you make on your website once it goes live online plays a part to interact with visitors, customers while being on top among the search engines like Google. You have to frequently update the website so that it offers search engines a shelter for fresh content and sources of new information for their search requests. It is important to update your website often so that with high quality content, search engines will immediately accept your added information.
You should update your website frequently. Checkout the reasons below why it is important:
- Fresh Content – Frequent Indexing:
When search engines look at your website more frequently, you have the opportunity to achieve higher ranking based on the content you provide. Search engines use the web crawlers (robots. bots or Googlebots), which are simply high-tech programs that scan the internet for websites. Every time you make an update to your website, the search engine takes notice and re-arranges your site’s ranking. Thus, if you want to increase the chances of your website getting a higher ranking, update the content frequently so that search engines will reconsider your position on its index.
- Google Loves Frequent Updates:
By far, the most frequently used search engine is Google. As the king of all search engines, Google has a tremendous influence on webmasters and how websites are constructed. When Google accepts or takes your content for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can. Of course, you should not make unnecessary changes, additions, postings every day. However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.
- More Content, More Keywords:
When you publish new content, you present more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with related keywords that can attract visitors to your site.
- Fresh Content Increases Your Authority Potential:
All webmasters strive to become the industry authority in Gooogle’s eyes. The main strategy to become an authority site is by abiding the SEO that says ‘Content is the King’. The more informative, valuable content you can publish that affects to your industry, the greater authority potential your website enjoys.
- Keep Your Audience Informed and Updated:
Keep your website updated with valuable content to keep current readers and visitors updated. Provide necessary information to new visitors to convert them into loyal customers. By keeping your audience engaged, you develop long-term loyalty, which translates into returning that adds tremendous value to your website.
With these tips, you can easily make your company popular. These are easy and affordable tricks to grow your business and earn a good reputation in this competitive marketing era.